About Us


Craig Riddington

Surf Lifesaver
Founder Surf Educate Australia Life Member Manly Lifesaving Club Surf Lifesaving Coach

Bruce Hopkins

Deputy President
Bondi Rescue Waverly Lifeguard 
President Australian Professional Lifeguard Association (APOLA)

David Pullinger

Surf Lifesaver
Past President Manly Lifesaving Club
Sports Hall of Fame - Southport SLSC

Tal Williams

Board Member
Partner - Holman Webb lawyers

Brenda Miley

Comittee Member
Lets Go Surfing (Bondi Surf School)

Jono Stock 

SEA Australia

Luke Gilroy

Comittee Member

Ken Holloway

Comittee Member

Grant Kenny OAM

Surf Lifesaver
Surf Lifesaving coach
SLSA hall of fame

project 291

view video of recent Wollongong community program produced with the support of the black Spots funding

Download the SEI Brochure

Click here to download the SEI Brochure

Published research paper

Approaches for Beach Safety and Education in Ghana: A Case Study for
Developing Countries with a Surf Coast

project 291

view video of recent Wollongong community program produced with the support of the black Spots funding


SEI Services Australia & Internationally

Surf Skills & Education programs: (view program videos)

Practical and theory surf safety/awareness & surfing programs for schools, families, individuals, tour & corporate groups and ocean swimmers. Programs that focus on the following skills and tuition, applied to all ages & abilities:

Lifeguard & Aquatic Auditing/Service Reviews:

Providing Councils,  Contractors & Resorts with:

  • Reviews of current lifeguard services focused on the efficient utilization of manpower and resources. (Operational & financial efficiencies)
  • Design, development and implementation of a lifeguard service for areas of coastline/resorts that do not have lifeguard coverage.
  • Signage Audits of beach and foreshore signage at guarded (patrolled) and unguarded (unpatrolled) locations.

Supplier of Lifeguard Towers:

Providing Councils, Contractors & Resorts with:

  • Fibreglass portable towers imported from USA. Used by professional lifeguards in California and Hawaii and now being utilized at Bondi and Bronte beaches in Australia.Water Safety Expert Witness Capacity:
  • both plaintiff and defense expert witness testimony.

Lifeguard Training Packages:

  • Professional ocean lifeguard training and development
  • Surf coach and school teacher training
  • Short board rescue training
  • Community, sporting groups training tailored to their needs

Surf Science and Research:

Studying the science of the beach environment (surf, sand and foreshore). Pioneering a scientific, evidence based understanding of rip current (water) flow behavior through innovative and at times dangerous ocean measurements. SEI Promotes the results of this scientific research to a wider general audience through structured, relevant & practical surf education programs.